Who We Are
We are sisters and friends.
Scandinavian roots and the love of our American heritage are the driving force behind Edsel & Iris, which, like us, is a work in progress.
When we launched in 2018, we loved sharing our stories and inspiration, much of it through our own experiences. Although we initially launched Edsel & Iris with life stories, we have taken a different trajectory that encompasses our love of “home.” You can still follow our stories at the Wild Iris via Substack.
Our Niche
Our niche can best be described as Conscious Living, focusing on “home.” We have a combined passion for making our homes a cozy respite away from a busy world.
We aspire to make earth-friendly choices when possible. We love to thrift, attend auctions, and refurbish pieces when possible -something we learned from our parents growing up.
Follow us as we create our warm and inviting homes.
What Inspires Us
Fellow entrepreneurs inspire us.
We aspire to break boundaries and shatter glass ceilings.
We share bits of our own lives and applaud others who share theirs.
We dream of lighting and wallpaper like Picasso dreamed of his next art piece.
We are a forward movement that is less about a destination and more about the process.
We are Edsel & Iris.
ENJOY!
